Supermarket shop secrets
Page started on 23 January 2013. TV link valid for 28 days after which, there will be a summary.
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As food prices rise, what's the best way to reduce your weekly bill at
the supermarket? Channel 4 Dispatches conducts a nationwide fruit and
veg experiment to find out if you could save money by heading to the
market stall, the shop next door, or even just a different branch of the
same supermarket down the road.
Reporter Tazeen Ahmad investigates the startling rise of supermarket
convenience stores, and asks: are we paying a fair price for
on-your-doorstep convenience, or are we being taken for a ride?
Fruit and veg is being especially hard hit by food price rises, and we're now eating less and less of the good stuff.
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Perhaps more permanent is the reporter's account:
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Reporter Tazeen Ahmad writes about the making of Secrets of Your Supermarket Shop.
As a busy working mum I shop for convenience but want the little people I
live with to eat healthily. Every week, I throw in the greens, get the
fruit my kids like and follow a rule from my own childhood that the
shopping basket be at least a quarter full of fresh produce. Then like
most people I get to the till and cringe inwardly at how much it all
costs. If only I had the time to price check, I wonder as I pack my
bags, would I get better value for money?