Panel 3a
Guess what we had for lunch on Christmas Eve 2012.
During the weeks before, various supermarkets were sampled and broccoli was cut before reaching the check-out.
The shelf price of this piece of broccoli - £2.50/kg is the WYSIWYG price. The what-you-eat - WYE - price is easy to work out.
The WYSIWG piece was originally priced at £2.50 per kilo. . The WYE price is £3.77 Would a BOGOF price help?
Later on, we look at perhaps more representative samples of broccoli. Also, the matter of some housewives using the trimming for soup. Ensuring that the broccoli etc is dealt with properly the other end of the airmiles will come much later.
Plenty more in the trolley to reveal.
Your starter for ten here.